Abstract: This paper explores the various ideals of beauty which globalization has created for women at the international, national and local level. It also highlights the various facets of beauty pageants which feed into these ideal types and notions. Furthermore, this paper looks at the claim that beauty pageants make, of being inclusive of diversity. Despite having women from different cultures, race and countries participate and even win the Miss World pageant, there are still a lot of categories which have been left out and the pageants are not completely inclusive. We have never seen a Fat Miss World or Short Miss Word. These aesthetics are very usual but they have been completely excluded from the wider scope of the contest. Hence, this paper calls attention to the universalized standard of beauty and highlights how the global image of thin, tall and fair is idealized.
Keywords: beauty pageants, feminine ideal, glocalization, cultural symbolism, commodification.